ASN / EDI 856
Automated advance ship notices and full EDI document flow for 200+ retailers.
02 B2B / Retail Fulfillment
Launch into retail without the chargebacks.
Wholesale and retail orders live and die by compliance. We handle EDI, routing guides, labeling and OTIF so your retail partners stay happy — and your margins stay intact.
The Challenge
Where are you with wholesale?
Whether you're landing your first retail account or drowning in deductions, the compliance bar is the same. Here's how we clear it.
Retail has its own rulebook
What trips up brands opening their first accounts
- EDI is mandatory — most retailers won't onboard you without it
- Routing guides are strict — carrier, label and appointment rules per retailer
- Labeling is exact — GS1-128 / SSCC done wrong means rejected freight
- One mistake, real penalties — a single misstep can cost the whole PO's margin
SolutionWe speak retailer, so you can say yes
- Full EDI onboarding — 856 ASN, 810, 850 and the documents each retailer needs
- Routing-guide execution — we follow each retailer's rules to the letter
- Compliant labeling — GS1-128, SSCC and carton/pallet marks done right
- Say yes with confidence — take the account knowing you can deliver
Deductions are eating your margin
The chargeback spiral brands know too well
- Compliance deductions — late, mislabeled or non-conforming shipments get fined
- OTIF penalties — missing on-time-in-full targets tanks your scorecard
- No visibility — you find out about a chargeback weeks later
- DTC + B2B chaos — running two systems means double stock and blind spots
SolutionProtect the scorecard, protect the margin
- Chargeback prevention — proactive checks that keep deductions near zero
- OTIF execution — on-time, in-full shipping that protects your standing
- One inventory pool — sell DTC and wholesale from the same stock & platform
- Real-time visibility — track every PO and shipment in your dashboard
Retail Compliance
Everything big-box retailers require.
From PO to proof-of-delivery, we handle the document flow and physical compliance that keep deductions off your invoices.
Routing guides
Strict adherence to each retailer's routing, carrier and appointment rules.
GS1-128 / SSCC
Compliant carton and pallet labeling with SSCC serialization.
OTIF & chargebacks
On-time, in-full execution with proactive checks that protect your scorecard.
A single non-compliant shipment can erase the margin on an entire PO. We build compliance into the operation, not bolt it on afterward — so growth into retail doesn't cost you profit.
Service Flow — Wholesale
Purchase order to proof-of-delivery, one operation.
We receive and store your inventory, then pick, label and ship wholesale POs to routing-guide spec — with lot/FIFO control and the EDI documents each retailer expects.
6STEPSPO → delivery
FIFOLot & date control
EDIASN / BOL ready
01
PO Intake
Order received
Retail POs arrive via EDI 850 and drop straight into the WMS, no manual entry.
PointNo re-keying means fewer errors.
02
Allocation
Stock & FIFO
Inventory is allocated with lot and date control so the right units ship first.
PointLot/FIFO keeps you audit-ready.
03
Pick & Pack
Case & pallet
Case- and each-pick, built to the retailer's carton and pallet configuration.
PointBuilt to spec, first time.
04
Labeling
Compliance
GS1-128 / SSCC labels, carton marks and retailer-specific requirements applied.
PointLabels done right = no rejections.
05
Ship & ASN
OTIF delivery
Routing-guide-compliant carrier booking with ASN 856 and BOL transmitted on time.
PointOn-time, in-full — scorecard safe.
06
Returns
Reverse flow
Retail returns and RA processing, inspected and restocked with full reporting.
PointClean reverse logistics, clear data.
← Scroll to see all steps →
How we compare
Glowkey vs. the alternatives.
For a growing brand going into retail, the right partner is the one that combines compliance, transparency and real support.
| GlowkeyBuilt for growing brands | National 3PL | Local 3PL | |
|---|---|---|---|
| EDI & retail compliance | ✓Full onboarding | ✓Usually | △Often limited |
| Transparent pricing | ✓Usage-based, no order minimums | △Tiered / opaque | ✓Varies |
| Dedicated specialist | ✓Named contact | △Ticket queue | ✓Sometimes |
| DTC + B2B, one inventory | ✓Single pool & platform | ✓Usually | △Often separate |
| Fit for small & growth-stage | ✓Purpose-built | ✗Enterprise-first | ✓Yes |
| Bottom line | Compliance + transparency + support | Scale, less attention | Attention, less capability |
Comparison reflects typical positioning in the U.S. 3PL market; individual providers vary.
FAQ
B2B & retail, answered.
What brands ask before they hand us their wholesale channel.
QWhich retailers' EDI do you support?
We support EDI onboarding for 200+ retailers, including the major big-box and grocery chains. Tell us your accounts and we'll confirm the exact document sets during onboarding.
QCan I run DTC and wholesale together?
Yes. Run both from a single inventory pool and platform — no separate systems, no double-buying stock, no blind spots.
QHow do you prevent chargebacks?
Compliance is built into the workflow: routing-guide execution, correct GS1-128/SSCC labeling, accurate ASNs, and on-time-in-full shipping — with checks before freight leaves the dock.
QDo you handle case and pallet picking?
Yes — floor-loaded or palletized, case and each pick, built to each retailer's carton and pallet configuration.
QIs there a minimum volume?
No order minimums. We're built for growing brands, so you can start small and scale into more retail doors as you win them.